https://syntha.pro/en/ Fashion-industry analysis and news from my products. en https://syntha.pro/en/#post-2026-11-06-p https://syntha.pro/en/#post-2026-11-06-p Fri, 06 Nov 2026 09:00:00 GMT Showing a collection to someone who is not yet your partner usually means sending a file or opening access to a working account, while prices and terms have to stay inside. In the Syntha virtual showroom I built a guest link for this. For brands that show a collection to new buyers before a relationship begins. Synthashowroomproduct https://syntha.pro/en/#post-2026-11-06-a https://syntha.pro/en/#post-2026-11-06-a Fri, 06 Nov 2026 09:00:00 GMT Zalando paid for clearing its warehouse with margin: sneaker discounts cost 0.9 points of gross margin, while inventory relative to sales fell by 3.4 points. The question is whether that price paid off. analysismargininventory https://syntha.pro/en/#post-2026-11-03-a https://syntha.pro/en/#post-2026-11-03-a Tue, 03 Nov 2026 09:00:00 GMT Hugo Boss won on the margin of every item but lost on volume: in euros, gross profit for the quarter actually fell. analysismarginguidance https://syntha.pro/en/#post-2026-10-29-a https://syntha.pro/en/#post-2026-10-29-a Thu, 29 Oct 2026 09:00:00 GMT The adidas record comes from revenue growth and one one-off item. Operating margin without the US tariff refund barely changed. analysismarginsportswear https://syntha.pro/en/#post-2026-10-28-p https://syntha.pro/en/#post-2026-10-28-p Wed, 28 Oct 2026 09:00:00 GMT A working conversation does not stop at the edge of the team: you write to a client, a contractor or a partner, and later have to find out what became of it. In ChatX I am bringing email into the workspace. For teams where part of the decisions live in outside correspondence. ChatXemailproduct https://syntha.pro/en/#post-2026-10-28-a https://syntha.pro/en/#post-2026-10-28-a Wed, 28 Oct 2026 09:00:00 GMT Even the most resilient luxury house now leans on a single category for growth: bags pull upwards while the affordable way into the brand sags. analysisluxuryChina https://syntha.pro/en/#post-2026-10-27-p https://syntha.pro/en/#post-2026-10-27-p Tue, 27 Oct 2026 09:00:00 GMT A show captures attention, but the road from interest to an order is long. In MFW I am building a path where a viewer who likes a look can ask about a specific item, and the brand and buyer receive that enquiry rather than just applause. For brands, buyers and event organisers. MFWshowsproduct https://syntha.pro/en/#post-2026-10-27-a https://syntha.pro/en/#post-2026-10-27-a Tue, 27 Oct 2026 09:00:00 GMT Stores in Russia are not closing because of one chain: shoppers have started counting every purchase, and clothing is the first to suffer in that arithmetic. analysisRussian marketretail https://syntha.pro/en/#post-2026-10-15-p https://syntha.pro/en/#post-2026-10-15-p Thu, 15 Oct 2026 09:00:00 GMT Accepting a renovation stage is easy when you cannot tell exactly what you are paying for and how much. In Renova I am working to make sure the decision is taken with the full picture in view. For clients and for those who run the renovation. Renovarenovationproduct https://syntha.pro/en/#post-2026-10-15-a https://syntha.pro/en/#post-2026-10-15-a Thu, 15 Oct 2026 09:00:00 GMT Luxury heads into earnings with two problems at once: the Chinese shopper is cautious because of a tax drive, and the American one has started to save. analysisluxuryChina https://syntha.pro/en/#post-2026-10-14-p https://syntha.pro/en/#post-2026-10-14-p Wed, 14 Oct 2026 09:00:00 GMT An ordinary conference ends when the hall empties: the attendee leaves with a folder of materials, and a year later the audience has to be rebuilt from scratch. Promomed is my independent concept for a platform where a community and a conference work together. For organisers of industry conferences, their attendees and partners. Promomedconferencesprototype https://syntha.pro/en/#post-2026-10-14-a https://syntha.pro/en/#post-2026-10-14-a Wed, 14 Oct 2026 09:00:00 GMT The world's largest luxury group showed what a slowdown in China looks like in numbers: overall growth held, but its biggest division went negative. analysisluxuryChina https://syntha.pro/en/#post-2026-10-13 https://syntha.pro/en/#post-2026-10-13 Tue, 13 Oct 2026 09:00:00 GMT A product presentation explains what it is designed to do. An investment decision needs different answers: who will pay, for what result, how much implementation costs, and what evidence is required before the next tranche. investorspilotseconomics https://syntha.pro/en/#post-2026-10-02 https://syntha.pro/en/#post-2026-10-02 Fri, 02 Oct 2026 09:00:00 GMT Syntha now runs deals across multiple legal entities. In fashion wholesale, a brand, a distributor and a production partner almost never operate through one legal entity, especially when foreign counterparties are in the chain. Synthalegal entitiesproduct https://syntha.pro/en/#post-2026-10-01 https://syntha.pro/en/#post-2026-10-01 Thu, 01 Oct 2026 09:00:00 GMT In Renova, an enquiry becomes a project in a single step. Until now a renovation lead and a working project were only loosely connected: turning an enquiry into a project with a contractor, a client and a schedule meant checking by hand who was who. Renovaproductparticipants https://syntha.pro/en/#post-2026-09-30 https://syntha.pro/en/#post-2026-09-30 Wed, 30 Sep 2026 09:00:00 GMT ChatX now has a company wiki. Knowledge is usually kept everywhere except the messenger: pinned messages, files on a drive, in the heads of the longest-serving staff. ChatXwikiproduct https://syntha.pro/en/#post-2026-09-29 https://syntha.pro/en/#post-2026-09-29 Tue, 29 Sep 2026 09:00:00 GMT Material purchasing now runs inside Syntha. Previously, the supplier request, quote, approval and order were handled manually, outside the system that already holds the specification and the collection volume. Synthapurchasingproduct https://syntha.pro/en/#post-2026-09-28 https://syntha.pro/en/#post-2026-09-28 Mon, 28 Sep 2026 09:00:00 GMT ChatX now suggests what to reply. Coming back to a chat after a meeting and working out what happened over two hours takes real effort, and writing a substantive reply rather than “ok, will check” is harder still. ChatXAIproduct https://syntha.pro/en/#post-2026-09-27 https://syntha.pro/en/#post-2026-09-27 Sun, 27 Sep 2026 09:00:00 GMT Renova no longer loses actions when the connection drops. On a site or on the road, connectivity fails regularly. If the app was sending an action at that moment – sign off a stage, confirm a payment – it must neither be lost nor run twice. Renovaproductresilience https://syntha.pro/en/#post-2026-09-18 https://syntha.pro/en/#post-2026-09-18 Fri, 18 Sep 2026 09:00:00 GMT The data behind collection decisions arrives later than the decisions are due. A season runs three to six months, and the summary of it is put together at the end. Synthafashion retaildata https://syntha.pro/en/#post-2026-09-14 https://syntha.pro/en/#post-2026-09-14 Mon, 14 Sep 2026 09:00:00 GMT At Inditex (Zara), sales growth and profit growth have parted ways: costs are outrunning revenue. For a brand owner, it is a prompt to check exactly what you are paying for when sales rise. analysisSpainmetrics https://syntha.pro/en/#post-2026-09-13 https://syntha.pro/en/#post-2026-09-13 Sun, 13 Sep 2026 09:00:00 GMT Italian fashion revenue in 2026 is expected at €91.4bn. That is 1.6% below last year but well ahead of the first forecast. The story is not the total but the spread between countries. analysisItalymarkets https://syntha.pro/en/#post-2026-08-09 https://syntha.pro/en/#post-2026-08-09 Sun, 09 Aug 2026 09:00:00 GMT Vietnam pays a seamstress about $300 a month and is not trying to cut that pay: it is raising output instead. For a buyer, the question shifts from “where is it cheapest?” to “where is it faster and steadier?” analysisproductionVietnam https://syntha.pro/en/#post-2026-06-15 https://syntha.pro/en/#post-2026-06-15 Mon, 15 Jun 2026 09:00:00 GMT Drapers has estimated a hidden cost line in British fashion retail. If it is not a separate line in your P&L, you probably do not know your own figure. analysisUKmetrics https://syntha.pro/en/#post-2026-04-01 https://syntha.pro/en/#post-2026-04-01 Wed, 01 Apr 2026 09:00:00 GMT Nearly every adult in Japan already has internet and a smartphone, yet the market is still growing 15.2% a year. For a brand eyeing Japan, the question is not whether shoppers can reach your site but how you plug into local channels. analysisJapanfashion tech https://syntha.pro/en/#post-2026-03-06 https://syntha.pro/en/#post-2026-03-06 Fri, 06 Mar 2026 09:00:00 GMT An ESPR requirement stops being a plan and becomes law, with an exact date. For a brand selling into the EU, it changes how leftover stock is handled right now. analysisEUdata https://syntha.pro/en/#post-2026-01-20 https://syntha.pro/en/#post-2026-01-20 Tue, 20 Jan 2026 09:00:00 GMT McKinsey and BoF report that pessimism is rising for a third year running. For a brand owner, that means planning without waiting for things to “clear up”. analysisglobal marketresearch https://syntha.pro/en/#post-2026-01-16 https://syntha.pro/en/#post-2026-01-16 Fri, 16 Jan 2026 09:00:00 GMT In 2025, 400–500 clothing stores closed in Russia. For a brand, that marks the end of easy mall space and the start of real bargaining with landlords. analysisRussian marketretail https://syntha.pro/en/#post-2026-01-13 https://syntha.pro/en/#post-2026-01-13 Tue, 13 Jan 2026 09:00:00 GMT Almost the whole industry is putting money into AI, yet hardly anyone has a mature project. For a brand owner, that means the gap to competitors is smaller than their press releases suggest. analysisAIfashion tech https://syntha.pro/en/#post-2026-01-02 https://syntha.pro/en/#post-2026-01-02 Fri, 02 Jan 2026 09:00:00 GMT Jing Daily names six consumer shifts in Chinese luxury for 2026. Together they break the familiar buyer profile: young, digital, fond of “quiet luxury”. analysisChina