Promomed + SOSTOYANIE

01 — Diagnosis

The conference ends, and the conversation ends with it

In most companies, the community and the conference are two unconnected tools.

1. Community apart from conference

   Newsletters and social media run all year, but they neither prepare the company’s main event nor strengthen it.

2. The conference starts from zero every time

   Registration, programme, stands and communication are rebuilt for each conference, with nothing carried over from the last.

3. What remains afterwards is a pack of materials, not a connection

   The audience built over the year does not become the foundation for the event. The participant leaves with handouts, and contact stops until the next conference.

02 — Approach

Not a one-day event but a route for the year

“SOSTOYANIE” is one platform for the community and the conference.

The health community stays active between conferences, and the conference builds on accumulated ties with clients and partners, so Promomed never starts from a blank page. The platform builds each participant a personal route for the day: what matters to them, what to fit into a free 20 minutes, and which trace to keep, the “SOSTOYANIE Passport”. The organiser sees the conference in figures, not by the team’s gut feel. The prototype covers the participant journey on iPhone and the operations side of conference day. Screens and functions adapt to the real programme.

The route and interests take shape before the conference opens, and a “for you now” section suggests the next step. On the day, the organiser sees the hall, queues and speaker readiness on one screen instead of relaying them by radio. Each new conference builds on the system and the community and needs no rebuild.

03 — Who it is for

Promomed, participants, the on-site team and partners

Several roles share one hall, and each usually keeps its own notes and its own version of the data. In “SOSTOYANIE” each role has its own interface on shared data.

1. Promomed

   A standing link with clients and partners, and a conference whose figures are visible in real time.

2. Conference participants

   A personal day plan instead of a printed programme: registration and profile, a personal route, seat booking and a waitlist, a QR ticket and, after the event, recordings of the talks.

3. On-site team

   The organiser sees the hall and queues in real time; staff see their tasks and shifts. Speakers are tracked from registration to readiness to go on stage. Incidents are logged with a severity rating and SLA.

4. Partners

   The result of a partnership can be measured: a personal account with a meeting desk, and leads only with the participant’s voluntary consent.

04 — Scope

From participant registration to real-time conference control

Three layers support the participant’s route: the participant journey, venue management and organiser analytics. All run on shared, real-time data.

1. Participant journey

   Registration, profile, programme, personal route, ticket/QR, booking and waitlist. Each session has clear states, “scheduled → live → technical break → finished/recording”, with a defined boundary for captions and replay, so a guest always knows what is happening now.

2. Venue operations

   A screen in place of radios and the organiser’s memory: hall map and occupancy, queues and hall status, staff assignments and quick replacement, incidents with severity rating and recovery, speaker readiness (“registration → briefing → microphone → slides → ready”), session attendance control, and the status of several streams at once.

3. Commerce and analytics

   The value of a partnership and the effect of the conference show immediately, not a month later in a report: a partner account with a meeting desk, consent to share a lead, participant alerts, commercial analytics and Customer Intelligence over D1/D7/D30 horizons, and an Owner Control Tower with a consolidated view for management and a presentation mode.

05 — Stage

Prototype ready, demos to Promomed under way

Demo data (programme, partners, figures) is illustrative.

06 — What it looks like

The service as it looks today

Screenshots from the current version: the home screen with the focus of the day, and the conference section that holds the whole programme.

Tap a screenshot to open it full screen and swipe through both.

07 — Get involved

The prototype is ready, and you can join the project now

The route, the passport and the operations side are built and are being demonstrated to Promomed. I invite partners, experts and community members to join at the start.

Discuss participation Get in touch