About Syntha
Digital products, analytics and advisory for fashion businesses: from buying and assortment calculation to working systems.
Founder — Petr Fedin
The four areas work as one loop: a task is first calculated, then tested on a real process, and only then scaled.
Summary
- Syntha is a studio of digital products and analytics for fashion businesses. It works with brands, retail and manufacturing and develops its own products.
- Four areas: product and strategy, engineering, analytics and data, and advisory on buying, assortment and capital. Every product passes six loops: from framing the task to engineering, security, testing, analytics and a pilot.
- The founder is Petr Fedin, who led buying and assortment in multi-brand retail (500+ brands, 30,000+ SKUs).
- For investors and partners: a line of its own products at different stages, from prototype to MVP. The stage of each product is stated in its dossier.
01 — Position
What Syntha is
Fashion expertise, data and engineering working as one.
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Decisions grounded in numbers
Buying, assortment, margin and cash: decisions rest on numbers that show in advance how each step will affect margin and capital.
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Its own products
Syntha tests its approaches on its own products: the Syntha platform, ChatX, Renova and others. That gives practice, not only recommendations.
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One connected system
Advisory, data and engineering work together: a calculation becomes a process, and a process becomes a system.
02 — Structure
Four areas
Each area is responsible for its part of the path: from framing the task to the result.
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Product and strategy
Frames the task and the economics and defines the first scenario and the limits of the MVP. Result: a clear brief and a plan of work.
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Engineering
Builds MVPs, integrations and pilots: roles, data, security and verifiable stages. Result: a working version.
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Analytics and data
One model of indicators, reporting, demand forecasts and budgets. Result: one set of figures for every decision.
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Advisory
Buying, assortment, margin, sales channels and working capital. Result: a decision backed by calculation.
These are areas of work, not departments. Each is led by the founder, Petr Fedin.
03 — Work loops
How a product is built
Every product passes through the same loops; the result of each is checked separately before work moves on.
- 1
Product and strategy
The task, the economics and the first scenario
Result: A clear brief and the limits of the MVP
- 2
Engineering
Architecture, data, roles and integrations
Result: A working version, stage by stage
- 3
Security
Role-based access, data encryption, an action log, backups
Result: Protection is built in, not added later
- 4
Testing
Automated checks and an end-to-end scenario before the pilot
Result: Failures are found before the client does
- 5
Analytics and data
Indicators, reporting and measuring the result
Result: Decisions rest on numbers
- 6
Pilot and support
A test on a real process and refinements
Result: A confirmed result or an honest conclusion
The loops describe how the work is organised, not a staffing table. Which specialists join a given project is discussed in conversation.
04 — Who it is for
Who Syntha works for
Three kinds of request, each with its own first step.
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Brands, retail and manufacturing
Owners and executives who need to put buying, assortment, margin and data in order, or to get a working tool.
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Partners
Companies and teams with a process to test: a pilot on one scenario or joint development of a product.
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Investors
Those interested in Syntha’s products: the description, the stage, video and the format of taking part, from a stake to joint development.
05 — How the work runs
From a task to a working system
Four stages, each ending in a verifiable result.
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Task and economics
The task is framed, the economics are calculated, and the first scenario and the criterion of success are set.
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MVP
The core scenario is built into a working version: roles, data and security.
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Pilot
A test on a real task with users and measurement of the result.
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Rollout and growth
Integrations, fixes and a plan for scaling up.
06 — Principles
How Syntha treats results
The rules by which Syntha describes its work and results.
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The stage is stated plainly
A prototype, an MVP or preparation for a pilot is never presented as a rollout at clients. The stage is stated in every dossier.
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Results are confirmed
A financial result counts as confirmed only with a period, a calculation base, a formula and a data source.
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Client data is not published
Client companies are not named without their consent; the period and the calculation base are given in conversation.
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Terms are open
Formats and terms for each product are discussed directly and confirmed by documents.
07 — Products
Own products
Products at different stages: the stage is stated in each dossier.
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Syntha
One system for the brand, the store and the buyer. Stage: Preparing for a pilot. Fashion / B2B.
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ChatX
Teamwork from a message to a result. Stage: Working prototype. Work messenger.
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Renova
Renovation with verifiable stages. Stage: MVP. Property.
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MFW+BFS+Made in Moscow
A platform for events and brands. Stage: MVP. Events / brands.
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Promomed
A conference and a community all year. Stage: Prototype. Events / community.
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Digital Legal Concierge
A law firm’s case from request to recovery. Stage: MVP. Legal services.
08 — Founder
Who is behind Syntha
The experience on which Syntha’s practice is built.
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Petr Fedin
Led buying and assortment in multi-brand retail: 500+ brands, 30,000+ SKUs. Ties together calculation, processes and data.
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Practice
Advises businesses on buying, assortment, margin and capital and, alongside, builds his own digital products: from fashion systems to platforms for events and teams.
09 — Collaboration
Where to start
Choose a format: a task, a pilot or taking part in a product.